Without a second thought, our team arrived at the conclusion that the deliverables should comprise design elements of brain and lines connecting the reader directly to the purpose of the brand. based on this thought the logo of hand reaching for stars was designed representing the dream in every child. the typo for the brand name was designed based on teenage handwriting. Below each page connectors such as cup of coffee, glasses, hands reaching for stars etc. were placed which could connect anyone with the student's life.