The main issue faced by the client was their complicated and outdated logo. The brand connectors derived from the same remained to be conventional and tiring. The first step towards solving the issue was getting to the root. The logo was badly in need of a makeover. It had to be more simplified and contemporary. Keeping in mind the philosophy simplicity is the ultimate sophistication and the evolution of apple logo, we came up with a much more contemporary and simplified logo retaining the message communicated by the existing logo. The rest is history!